Mobile apps have changed our lives, how we communicate, navigate the world and much more.
This mobile revolution is about to change the way that we work, with Gartner predicting that “70% of software interactions in enterprise will take place on mobile” by 2020. The combination of increased expectations from the workforce, availability of real time data analytics and improved voice UIs will drive a very different way of working.
Our interactions with software will become proactive and event driven. The move to mobile will create a more flexible approach to development, while the user experience will become increasingly personalised.
Event Driven Apps
Most of us start the day by planning the tasks ahead. Our day may soon be planned by a software program, as data analytics and AI combine with mobile apps to drive tasks that increase the effectiveness of each employee. At the moment, most companies analyse data and use the output to allow employees to react, but this approach doesn't always deliver the full potential from the data.
Mobile can offer a proactive and contextual means of using this data more effectively. Applications can be used to display real time information about the current status of a company’s operations. This can be used within a work style which is powered by constant access to critical information, directing each employee to where they are most effective. It can be used to predict or forecast the effects current decisions could make.
An example of this is SAP’s Digital Boardroom which uses company data to create real time visual representations of the business’s current state of play. Figures can be altered to see the forecasted impact, all delivered through mobile devices.
Flexible App Design and Deployment
In contrast to traditional enterprise systems, mobile apps for enterprise offer a flexible solution that can focus on specific business needs. Connecting mobile apps to cloud services provides a fast and effective way to introduce new approaches to the business. Combining the speed of mobile development with the flexibility and focus of cloud services gives you a valuable tool to drive change within the business.
Creating a compelling user experience is key to unlocking the benefits of mobile apps for enterprise. New design methodologies and prototyping tools that focus on mobile provide excellent mechanisms for developing apps that engage users and deliver real value. This brings together design and development in a collaboration that continuously improves the product and supports the business.
With this, the user research phase is more important than ever. We can expect workers to treat enterprise applications in the same way they treat personal applications - if it does not make their lives easier, then they will revert back to more traditional approaches to their work management.
Gartner predicts that “by 2020, over 50% of consumer mobile interactions will be in contextualized, "hyper-personal" experiences based on past behavior and current, real-time behavior.” In enterprise, hyper-personal services which are designed to deliver dynamically created content for a specific employee has the potential to deliver enormous value.
Ways in which hyper-personalization can drive enterprise applications can be as intuitive as tapping into the potential of push notifications and location services, adapting a more context specific virtual personal assistant (VPA) or supporting previously mentioned event driven features.
While the current mobile enterprise landscape is quite limited, the potential and need for this to expand is high. The shift towards a mobile workforce has already began. The need to adopt and build platforms to meet the expectations of a changing workforce is stronger than ever.