Mobile World Congress brings together mobile industry experts, sharing the newest technologies available for developers and executives. Bemo attended the four day event, evaluating the key trends and platforms that will be disrupting industries like fintech, health and more.
Here are our key takeaways from Mobile World Congress.
1. The Mobile Workforce Transformation has started
Companies who have a mature digital strategy grow at a rate that is 5 times faster than those that don’t. With the majority of the workforce proficient in mobile (87% of which use mobile apps on a daily basis), the adoption of a mobile strategy in the workplace should come with minimal friction and maximum payback.
MWC displayed key enterprise platforms’ acknowledgment of this opportunity, with examples of applications that connect the workforce and embrace emerging technologies like IoT - a significant example of this being SAP and Apple announcing the launch of their partnership which aims to revolutionise the way we work. This move is certain to change the landscape of enterprise and gear it towards a more mobile industry.
2. Enterprise are Embracing Emerging Technologies
With the rise of mobile enterprise, existing platforms are transforming and looking beyond mobile to the potential of other emerging technologies.
Visa, for example, displayed their new Alexa skill at MWC, which can be used for personal and enterprise banking. More importantly for industry development, analysts predict that Amazon will launch new APIs in the second quarter of 2017 that will become the building blocks for Voice and consolidated communications.
These are expected to be adopted widely in the enterprise for both consumer and workforce facing applications.
3. By 2020 UX, not brand or price, will be the main product differentiator.
The mobile app market is maturing and the antidote is undoubtedly user experience.
There is a decreasing adoption rate of new apps, so it is no longer enough to build applications with features that serve the businesses motive alone - apps must now change the lives of users and integrate seamlessly into their day to day lives. This is true for all industries, but particularly those whose main target market are millennials - fintech for example are embracing experiences to get newer generations involved in banking earlier.
The question for new products, is no longer ‘what’ but rather ‘who’ and ‘why’.
4. Mobile and AI will Have a Huge Impact in Health
MWC showcased a large range of early stage AI and machine learning but in terms of ready-for-market solutions, the health industry was the strongest player.
IBM Watson demonstrated solutions which offer 90%+ accuracy in medical diagnosis and is being tested in fields like oncology and dentistry. With this field comes the responsibility of handling user sensitive data, ensuring HIPAA compliance and encryption throughout. The future for mHealth sees doctors prescribing devices and apps to support a client’s condition, empowering them to take an active role in their medical care.
We see personalisation, security and user experience as the key enablers in this industry
5. Real Examples of Internet of Things
This year saw vendors both large and small displaying tangible, real life use cases of IoT platforms benefit in industry, with the stand out examples being in health and manufacturing.
Both IoT services and applications are production ready with an expectation of significant rollouts in 2017. A noticeably large presence of car manufacturers showcased prototypes for connected cars which rely heavily on 5G network support.
We believe that user experience and security are the key areas to consider when developing for IoT platforms and the client applications which access them.